Groupthink Occurs in a New Product Planning Process When

question 123

Multiple Choice

Groupthink occurs in a new product planning process when

• A) everyone has an opinion but no one is willing to take charge and guide the discussion.
• B) everyone has the same idea after using the brainstorming idea-generation technique.
• C) there is too much competition among marketing managers, so no one is willing to share his/her ideas.
• D) someone suspects a problem with a new product concept but is afraid to speak up because everyone else is so enthusiastic.
• E) top management wants the new product to go forward regardless of what anyone else thinks.

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