Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 16

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.

• A) commercialization
• B) screening and evaluation
• C) business analysis
• D) development
• E) market testing

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Definitions:

Biological Urges

Innate drives or impulses stemming from biological needs that influence human behavior, such as hunger, thirst, and sexual desire.

Social Contacts

Interactions and connections with other people, ranging from casual acquaintances to close personal relationships.

Psychosexual Development

Freud's theory describing how personality develops through five stages (oral, anal, phallic, latency, genital) from infancy to adulthood.

Correct Order

The arrangement of objects or actions in a sequence based on a specific rule or set of rules.