Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing

question 177

Multiple Choice

Compared with people-based services, equipment-based services do not have the marketing concern of

• A) intangibility.
• B) insensitivity.
• C) inventory.
• D) inconsistency.
• E) immeasurability.

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Definitions:

Implicit Costs

Indirect expenses related to business operations, such as opportunity costs, not directly paid out in cash.

Economic Profits

The excess of total revenue over total costs, including both implicit and explicit costs.

Implicit Costs

Costs that represent the opportunity cost of using resources that are not directly paid for, such as the owner’s time or the use of assets owned by the firm.

Explicit Costs

Direct, out-of-pocket payments for resources or services used in the production process.