In the Segmentation Process, Pairing Side Sleepers with Firm Pillows

question 61

Multiple Choice

In the segmentation process, pairing side sleepers with firm pillows, back sleepers with medium pillows, and stomach sleepers with soft pillows would be done with a

• A) needs table.
• B) cross-tabulation.
• C) market-product grid.
• D) growth-share matrix.
• E) product differentiation table.

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Definitions:

Dependent Variable

The outcome variable in an experiment or study that is expected to change in response to manipulations of the independent variable.

Scatterplot

A graphical representation in which two variables are plotted along two axes, helping to show the relationship between them.

Positive

Characterized by or displaying affirmation, agreement, or constructive qualities or results.

Relationship

How two or more ideas, objects, or persons are related, or the status of being in relation.