Suppose Marketers Want to Use Product Differentiation and Market Segmentation

question 50

Multiple Choice

Suppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization with these strategies?

• A) Will our new products steal customers or sales from our older ones?
• B) Will the products compete head-to-head with those of a competitor?
• C) Can this action successfully draw customers away from competitors?
• D) Are there enough similarities within the market segment to warrant such high costs?
• E) Will this action eliminate the need for individualized advertising and promotion?

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Definitions:

Contact

An electrical component used to complete or interrupt an electrical circuit.

Jog Pushbutton

A control button on a machine that, when activated, causes the machine to operate at a low speed for short periods, aiding in precise positioning.

Momentary Contact

A switch or relay contact that makes or breaks connection only while being actuated, returning to its original state afterward.

Circuit

An electrical pathway that allows for the flow of electrons, consisting of various electrical components.