You Can Go to Your Nearest Hallmark Card Store and Buy

question 150

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at Barnes & Noble bookstores. This is an example of

• A) mass customization.
• B) organizational synergy.
• C) one product and multiple market segments.
• D) price discrimination.
• E) a Tiffany/Walmart strategy.

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Definitions:

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, and which can be transferred to another holder.

Natural Persons

Individuals in their capacity as humans in law, as opposed to legal entities like corporations.

Holder in Due Course

A term referring to a person who has acquired a negotiable instrument in good faith and for value, and thus has certain protections against defenses and claims that could be asserted against the original party.

Personal Defense

Measures or actions taken by an individual to protect themselves against harm or danger.