Behavioral Segmentation May Be Based on

question 96

Multiple Choice

Behavioral segmentation may be based on

• A) lifestyles and demographics.
• B) retailer and wholesaler behaviors.
• C) geographic and demographic criteria.
• D) product features and user status.
• E) demand and supply.

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Definitions:

Administrative Expense

Costs related to the general management and administration of a company, not directly tied to any specific department or product.

Cost Described

A term that could refer to the detailed explanation or breakdown of the expenses associated with a particular object, activity, or project. If this term is assumed not standard, answer would be NO.

Contribution Margin

The amount by which a product's sales revenue exceeds its variable costs, contributing towards covering fixed costs and generating profit.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the core profitability of a company's products.