Variables Such as Location, the North American Industry Classification System

question 115

Multiple Choice

Variables such as location, the North American Industry Classification System (NAICS) code, and number of employees are all examples of ways to

• A)differentiate products.
• B)forecast sales to a consumer market.
• C)segment an organizational market.
• D)promote NAFTA.
• E)segment a consumer market.

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Definitions:

Philip Zimbardo

Philip Zimbardo is a psychologist renowned for his research on social psychology, particularly the Stanford prison experiment, which explored the effects of perceived power and environment on behavior.

Group Pressure

The influence exerted by a group that encourages conformity of behavior and belief.

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Asch

Solomon Asch, a psychologist known for his research on conformity and social pressure.