________ Modeling Employs Statistical Models That Use Data Mining and Probability

question 47

Multiple Choice

________ modeling employs statistical models that use data mining and probability analysis to foretell marketing outcomes.

• A) Trend
• B) Heuristic
• C) Predictive
• D) Descriptive
• E) Visual

---

Definitions:

Uncollectible Accounts

Accounts receivable that are considered unlikely to be collected and thus written off as a bad debt expense.

Idle Cash

Idle cash refers to funds that are not currently invested, earning interest, or being used in operations, often representing missed opportunities.

Treasury Bills

Short-term government securities with maturities ranging from a few days to 52 weeks, often considered risk-free investments.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories.