Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

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Definitions:

Encoding Failure

Failure to process information into memory.

Acoustic Storage

The component of the memory system specific for retaining auditory information, often associated with the concept of the phonological loop.

Middle

Generally refers to an intermediate position or stage between two extremes, such as the middle of a process, area, or period.

Beginning

The point in time or space at which something starts.