Consider the LEGO Group MINDSTORMS® Product

question 241

Multiple Choice

Consider the LEGO Group MINDSTORMS® product. If the marketing research measure of success is assembly time for a particular design meant for middle-school students, which would be the best possible marketing action if the results of a marketing research study concluded, "All 10 teams could assemble Design B in 20 minutes but only three teams completed Design A"?

• A) Redesign the kits so that assembly time is more uniform.
• B) Introduce Design B.
• C) Introduce the Design A, but add more new features to charge a higher price.
• D) Mine the data further for student reactions.
• E) Consult the marketing dashboards to analyze LEGO Group sales in the United States.

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Definitions:

Obedience

The act of following orders or directions from someone in authority, often studied in the context of social psychology.

Family Loyalty

A dedicated allegiance or strong sense of fidelity and commitment among family members, often prioritizing family interests over others.

Self-esteem

An individual's subjective evaluation of their own worth and the feelings associated with this perception.

Authoritative Parents

Parents who combine warmth and support with the setting of clear and consistent boundaries for their children.