Figure 7-2 -Figure 7-2 Shows That Secondary Data May Be Divided into Divided

question 136

Multiple Choice

Figure 7-2
-Figure 7-2 shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.) , which type of data is A?

• A) questionnaire data
• B) mined data
• C) internal secondary data
• D) external secondary data
• E) observational data

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Definitions:

Zwingli

A Swiss Reformation leader in the early 16th century, known for his efforts in reforming the church in Zurich, emphasizing the authority of the Bible and denying the Eucharistic presence.

Faith Alone

Faith Alone is a foundational doctrine in Protestant Christianity affirming that salvation and justification come through faith in Jesus Christ, not by human works.

Selling Indulgences

A practice, most prominent in the Catholic Church during the Middle Ages, where the church claimed that payment could reduce the punishment for sins for the payer or for their loved ones in purgatory.

Rich

Having a great deal of money, resources, or assets; wealthy.