The Data That Is Collected with a "People Meter" and Later

question 183

Multiple Choice

The data that is collected with a "people meter" and later published by Nielsen as national TV ratings are an example of ________ data when gathered.

• A) internal secondary data
• B) interactive industry data
• C) curated promotional data
• D) mechanical observational data
• E) sensitivity data

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Definitions:

Monetary Award

A financial compensation granted to a party, often as a result of a legal settlement or judgement.

Clayton Act

A U.S. antitrust law enacted in 1914, aimed at preventing anticompetitive practices in their incipiency, including price discrimination, exclusive dealing agreements, and mergers.

Celler-Kefauver Act

A U.S. law passed in 1950 aimed at preventing anti-competitive mergers and acquisitions that might reduce competition.

Mergers

The combination of two or more companies into a single entity, typically to increase market share or reduce competition.