By ________, IKEA Noticed That Customers Often Stopped Shopping When

question 160

Multiple Choice

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.

• A) using survey data
• B) employing mystery shoppers
• C) using neuromarketing
• D) interviewing employees
• E) watching consumers in person

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Definitions:

Identifying Resource

The process of recognizing and locating resources that can be utilized for a specific purpose or project.

Brand Extensions

The practice of leveraging the brand equity of an existing brand name to launch new products or services in a different category.

Co-opt Community

The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.