Which of the Following Statements Concerning Ethnographic Research Is Most

question 132

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A) Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B) Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C) Ethnographic research relies on physiological responses such as heart rate, breathing rate, and stress levels to obtain objective data.
• D) Ethnographic research uses trained researchers to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment."
• E) Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Observational Learning

Acquiring new behaviors or knowledge by paying attention to and replicating others' actions and consequences.

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions.

Fixed-Interval Schedule

A type of reinforcement schedule in operant conditioning where rewards are provided after a specific, constant period of time has passed.

Variable-Ratio Schedule

A reinforcement schedule in which the number of responses needed for a reward varies, this schedule tends to produce a high and consistent rate of response.