In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 248

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.

• A) Carmex Twitter followers
• B) Carmex conversation velocity
• C) Carmex sentiment
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

Differential Profit

The change in profit resulting from choosing one option over another in decision-making processes.

Fixed Expenses

Costs that do not change with the level of production or sales activities, such as rent, salaries, and insurance.

Variable Factory Overhead

Expenses in a factory that vary with the level of production output, such as utility costs and materials.

Fixed Costs

Expenses that do not change with the level of production or sales over the short term, such as rent or salaries.