Marketing Researchers Have Observed That Today We Live in an Era

question 28

Multiple Choice

Marketing researchers have observed that today we live in an era of data deluge. The challenge facing managers is not data collection or even storage but how to

• A) leverage external data sources.
• B) effectively develop internal sources without excessive data generation.
• C) avoid the use of data warehouses.
• D) efficiently transform the huge amount of data into useful information.
• E) match buying queries to relevant outputs.

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Definitions:

Valence

the intrinsic attractiveness or aversiveness of an event, object, or situation, often influencing individuals' motivation.

Equity Theory

A theory of motivation that suggests individuals assess their own input-to-outcome ratios in comparison to others as a measure of fairness in relationships or work situations.

Content Theory

A theory that focuses on identifying and understanding the specific needs that motivate individuals to act in various ways.

J. Stacy Adams

Is known for developing the Equity Theory of motivation, which explains how individuals assess their job satisfaction and motivation through perceived fairness in the workplace.