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What Is Neuromarketing? What Does It Do? Why Is It

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Essay

What is neuromarketing? What does it do? Why is it important to marketers?


Definitions:

Proprium

Alfred Adler’s term referring to the core of an individual's personality, encompassing self-awareness and self-regard.

Master Trait

A dominant characteristic or quality that significantly shapes an individual's behavior and identity.

Unconscious Forces

Psychological forces not present in conscious awareness but influencing emotions, behavior, and thoughts.

Superego

In psychoanalytic theory, the part of the personality that acts as the moral center, enforcing ethical conduct and societal norms.

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