What Is Data Mining, and Why Is It Used in Marketing

question 56

Essay

What is data mining, and why is it used in marketing research?

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Definitions:

Novel Stimuli

New or unfamiliar stimuli that can attract attention and provoke responses not conditioned by previous experience.

Visible Light

The portion of the electromagnetic spectrum that is visible to the human eye, responsible for the sense of sight.

Wavelength

The distance between successive crests of a wave, typically used in the context of electromagnetic waves.

Transduce

To convert energy from one form into another, as in the process by which sensory organs change physical stimuli into nerve signals.