3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning

question 83

Multiple Choice

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino

• A) custom.
• B) value.
• C) demographic pattern.
• D) belief.
• E) idiosyncrasy.

---

Definitions:

Oceanic Crust

the part of the Earth's crust that underlies the oceans, thinner and denser than continental crust.

Upper Mantle

The upper mantle refers to the portion of the Earth's mantle that lies just beneath the crust, extending down to a depth of about 660 kilometers, involved in tectonic movements and convection currents.

Lower Mantle

The deeper section of the Earth’s mantle extending from 670 kilometers below the surface to the outer core, characterized by high pressure and temperature.

Continental Ice Sheets

Massive layers of ice covering large areas of continental land, primarily in polar regions, formed from accumulated snowfall.