Figure 6-5 -Global Companies Have Five Strategies for Matching Products and Their

question 212

Multiple Choice

Figure 6-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-5, D refers to which type of strategy?

• A) product extension strategy
• B) product adaptation strategy
• C) dual adaptation strategy
• D) product invention strategy
• E) communication adaptation strategy

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Definitions:

Technoscapes

Refers to the global landscape of technology, emphasizing how technological flows across borders shape cultures and interactions.

Arjun Appadurai

An influential contemporary anthropologist known for his work on globalization, focusing on the cultural dynamics of technology, finance, and social theory.

Cultural Hybrids

Entities or concepts that emerge from the blending or amalgamation of elements from different cultures, often leading to new forms of expression or identity.

George Ritzer

A sociologist best known for his concept of McDonaldization, which criticizes the rationalized processes of efficiency, predictability, calculability, and control in societal institutions.