Why Has Amazon Been Aggressively Pursuing the Indian Market Since

question 22

Multiple Choice

Why has Amazon been aggressively pursuing the Indian market since 2013?

• A) U.S. sales had begun to decrease.
• B) Amazon believed it would be inexpensive to begin operations in India.
• C) There was no competition to speak of for Amazon's e-commerce channel in India.
• D) There were fewer restrictions in retailing in India.
• E) The India market offered significant growth potential.

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Definitions:

Ingratiation

A social influence strategy where an individual attempts to make themselves more likeable or attractive to another, often through flattery or favors.

Meta-Communication

Communication about communication, referring to the ways in which individuals convey how their messages should be interpreted.

Semantics

The branch of linguistics concerned with the meaning of words, phrases, and sentences.

Language Routines

Repeated patterns or sequences of language used in communication, often unconsciously, that serve specific social functions.