A Brand Marketed Under the Same Name in Multiple Countries

question 109

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

• A) a transnational brand.
• B) an international brand.
• C) a multinational brand.
• D) a global brand.
• E) a borderless brand.

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Definitions:

IV Piggyback

A method of administering medication where a secondary IV container is connected to the primary IV line to infuse medication, typically at a prescribed interval.

Ciprofloxacin

An antibiotic used to treat a variety of bacterial infections by inhibiting bacterial DNA gyrase.

Continuous Infusion

The administration of medication or nutrients intravenously in a constant and continuous flow over an extended period, often used in hospital settings for critical care.

Ventrogluteal Muscle

A site on the body located on the hip, away from the major nerves and blood vessels, used as a preferred site for intramuscular injections.