A Global Brand Is a Brand Marketed Under the Same

question 132

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

• A) if required by government regulations in the host market.
• B) in its initial introduction into a market and only until the brand has achieved awareness.
• C) when there are domestic competitors causing brand confusion.
• D) when necessary to better connect the brand to consumers in different markets.
• E) when there is a serious drop in market share.

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