If You Were Responsible for Marketing Communications at a Company

question 88

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

• A) back talk
• B) back translation
• C) double talk
• D) double entendre
• E) double indemnity

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Definitions:

Inflation

The quickening in the standard cost evaluation for goods and services, wearing down the strength to purchase.

CPI

Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to estimate inflation.

Market Basket

A selection of goods and services used to track changes in prices and inflation over time.

Republic of Venice

A sovereign state and maritime republic from the 7th century to 1797, known for its economic, cultural, and military power in the Mediterranean region.