Yum! Brands, the Parent Company of KFC, Has Pursued an Aggressive

question 213

Multiple Choice

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers ________ in this market.

• A) licensing
• B) local assembly
• C) a joint venture
• D) direct investment
• E) local manufacturing