A Buy Class Situation Affects Buying Center Tendencies in Different

question 133

Multiple Choice

A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the problem is a minor modification, and the suppliers considered are the present ones, the buy class situation is most likely a

• A) conditional buy.
• B) straight rebuy.
• C) new buy.
• D) modified rebuy.
• E) standard buy.

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Definitions:

Communication

The process of conveying information and meaning through verbal, non-verbal, written, or visual mediums.

Hypnotherapy

A therapeutic technique that uses hypnosis to create subconscious change in the form of new responses, thoughts, attitudes, behaviors, or feelings.

Social Skills Training

A behavior-therapy method for helping people in their interpersonal relations that utilizes self-monitoring, behavior rehearsal, and feedback.

Gestalt Therapy

This psychotherapy approach highlights the importance of personal accountability while concentrating on what the individual feels right now, the bond between therapist and client, the influence of a person's social and environmental settings, and the self-adjustments made in response to their broad circumstances.