Organizational Buying Criteria Serve the Same Purpose as ________ Criteria

question 77

Multiple Choice

Organizational buying criteria serve the same purpose as ________ criteria used by consumers.

• A) consideration
• B) evaluative
• C) decision
• D) alternative
• E) prepurchase

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Definitions:

Social-Cognitive Theorist

A psychologist who studies how people learn through observing others and the effects of cognitive processes on social behavior.

Reinforced

Strengthened or supported, especially in the context of behavior strengthened by rewards or consequences.

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave.

Saturation

Vividness or purity of color; the dimension of visual experience related to the complexity of light waves.