Figure 4-2 -Figure 4-2 Shows the Recent Ratings from an Independent Rating

question 135

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

• A) consideration set
• B) evaluative criteria
• C) points of difference
• D) value brands
• E) core benefits

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Definitions:

Confidence Interval

A range of values derived from sample data that is believed, with a certain level of confidence, to contain the true value of the population parameter.

Population Proportions

The fraction or percentage of items in a particular category within the entire population.

Parents

In genetics, the organisms that give rise to offspring, but in programming (especially object-oriented programming), it refers to the superior or controlling classes in hierarchical relationships.

Defect

A flaw or imperfection in a product, process, or system that fails to meet specified criteria.