In the VALS Framework, Achievement-Motivated Consumers Who Have a Lower

question 197

Multiple Choice

In the VALS framework, achievement-motivated consumers who have a lower level of education and household income than Achievers are called

• A) Believers.
• B) Experiencers.
• C) Strivers.
• D) Makers.
• E) Survivors.

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Definitions:

Premium

Refers to a payment made for insurance coverage or an amount paid for a product/service above its standard cost.

Merchandise

Goods to be bought and sold, typically in a retail environment.

Incentive

A reward or benefit offered to motivate or encourage specific actions or behaviors from individuals or groups.

Competitors

Businesses or individuals that offer similar products or services and contend for the same customer base or market share.