In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 3

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

• A) Experiencers
• B) Believers
• C) Thinkers
• D) Survivors
• E) Makers

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Definitions:

NPV Forecast Chart

An NPV Forecast Chart predicts the Net Present Value over time, helping in assessing the profitability of investments.

Cumulative Profit

The total amount of profit earned over a specific period, taking into consideration all revenues and costs.

NPV Forecast Chart

A visual representation forecasting the Net Present Value of a project or investment over time, depicting the expected profitability.

Percentage Of Risk

The proportion of uncertainty or the chance of occurrence of potential adverse events expressed as a percentage.