In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase

question 285

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

• A) creating a sense of irony or amusement.
• B) manipulating a customer's want into a need.
• C) promising product attributes that exceed the actual product potential.
• D) showing the shortcomings of competing (or currently owned) products.
• E) shifting the consumer's focus from internal search to external search.

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Definitions:

Practical Nurses

Nurses who are trained to provide basic nursing care under the direction of doctors and registered nurses, often holding a LPN (Licensed Practical Nurse) license.

Decentralization

The process of distributing or dispersing functions, powers, people or things away from a central location or authority.

Organizational Structure

The hierarchical arrangement of lines of authority, communications, rights, and duties within an organization.

Directors

Individuals in charge of overseeing the management and operational decisions in organizations or departments.