The Fear of Physical Harm,a Large Financial Outlay Required to Buy

question 206

Multiple Choice

The fear of physical harm,a large financial outlay required to buy the product,fear of poor product performance,and fear of disapproval from friends can all contribute to

• A)consumer angst.
• B)cognitive dissonance.
• C)purchase anxiety.
• D)perceived risk.
• E)consumer cynicism.

---

Definitions:

Factorial Research Design

An experimental setup that involves manipulation of two or more independent variables to observe their effect on the dependent variables.

Main Effects

The direct impact of each independent variable on the dependent variable in an experiment.

SSB

Sum of Squares Between groups, a measure used in statistical analysis to quantify the variance among different groups.

SSA

SSA stands for Social Security Administration, a U.S. government agency that administers social security, a social insurance program consisting of retirement, disability, and survivors' benefits.