Which of the Following Statements About Attitudes Is False

question 14

Multiple Choice

Which of the following statements about attitudes is false?

• A) Marketers are primarily concerned with American core values when developing advertising messages.
• B) Attitudes are learned.
• C) Attitudes are shaped by one's values and beliefs.
• D) An attitude results in responses that are consistently favorable or unfavorable.
• E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.

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Definitions:

Market Values

The prevailing rate at which a good or service can be purchased or sold on the open market.

Right and Wrong

Ethical or moral principles that dictate what is considered just and unjust or good and bad behavior.

Neoliberalism

An economic and political ideology advocating for free-market policies, deregulation, a limited state role in the economy, and enhanced individual entrepreneurial freedoms.

Ethical Relativism

The theory that there are no universal moral principles, but rather that morality varies by culture or individual preference.