Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

John B. Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Brightness

The attribute of visual perception according to which an area appears to emit more or less light.

Mind Functions

Cognitive, affective, and conative processes and activities carried out by the brain, such as thinking, feeling, and willing.

Edward Titchener

A psychologist known for developing structuralism and for his method of introspection.