In the VALS Framework,consumers Motivated by Achievement Look for Products

question 199

Multiple Choice

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as ________,have high resources and a me-first,my family-first attitude.They are anchors of the status quo.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Personalized Product Endorsements

Personalized product endorsements involve the use of specific messages or promotions tailored to the individual preferences or characteristics of the audience to enhance the effectiveness of marketing campaigns.

Social Graph

A diagram that represents the relationships and interactions between individuals or entities within a social network.

Popularity Filter

An algorithmic feature used on social media and content platforms that sorts and presents content based on the level of engagement or approval it receives from the user community, often favoring the most liked or shared items.

Most Commented

Most Commented refers to the content, such as blog posts or social media updates, that has received the highest number of comments from the audience, indicating engagement or interest.