A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviors

question 301

Multiple Choice

A consumer's purchases are often influenced by the views,opinions,or behaviors of others.Which of the following is an aspect of this personal influence?

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

---

Definitions:

Stimulus Situation

An event or environment that evokes a response from an organism or individual.

Psychosexual Conflicts

A term from Freudian psychology referring to tensions and unresolved feelings that arise from different stages of sexual development.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Surface/Source Traits

describe personality attributes observable in behavior (surface traits) and the underlying reasons for those behaviors (source traits).