Examlex
A brand community is a specialized form of the ________ reference group.
Intellectual Capital
The intangible value of an organization's knowledge, skills, and innovative potential.
Decisions
The process of selecting among available options based on analysis and judgement to achieve a desired outcome.
Hard Facts
Objective, concrete information that is not influenced by feelings or interpretations.
Competitive Advantage
The unique attributes or circumstances that enable a business to outperform its competitors.
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