The Maker of Wrigley Chewing Gum Funded a $10 Million

question 315

Multiple Choice

the maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

• A) profit responsibility.
• B) cause marketing.
• C) stakeholder responsibility.
• D) societal responsibility.
• E) mass marketing.

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Definitions:

Cultural Context

The environment of social behaviors, beliefs, practices, and norms that influence the interpretation and behavior of individuals within a specific culture.

Eccentric

A person who deviates from conventional behavior or patterns in an odd or whimsical manner.

Cultural Products

The products of a culture such as song lyrics, TV shows, advertisements, and books useful for studying culture at a broad level.

Avoidant

A term used to describe individuals who tend to withdraw or avoid situations, conflicts, or interpersonal connections due to fear of rejection or discomfort.