Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

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Definitions:

Authorship

The original creation and ownership of content, particularly in literature, art, or scholarly works.

Individual Recognition

Individual recognition is the acknowledgment and reward of a person's contributions or achievements, often used as a motivational tool.

Gantt Charts

Visual representation tools used in project management to outline the schedule of tasks and track the progress of a project.

Timelines

Visual or written representations of the chronological order of events within a certain period.