Colgate's "Every Drop Counts" Water Conservation Campaign Asks Consumers to Pledge

question 263

Multiple Choice

Colgate's "Every Drop Counts" water conservation campaign asks consumers to pledge to save water by turning off the faucet while brushing their teeth. This is an example of which increasingly common cultural value?

• A) social action
• B) competition
• C) reducing inequality among competing brands
• D) believing in fate
• E) reducing cognitive dissonance

---

Definitions:

Devalues

The reduction in the value of something, especially a currency.

US Exporters

Companies or entities based in the United States that sell goods or services to customers in other countries.

Price Level

A median calculation of the present prices for a broad range of goods and services in the economy.

Dollar Appreciate

Refers to the increase in value of the US dollar against other currencies, making foreign goods and services cheaper for US consumers but US exports more expensive for foreign buyers.