Many Firms Now Use E-Mail and the Internet to Promote

question 158

Multiple Choice

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS) has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ________ forces in the marketplace.

• A) economic
• B) competitive
• C) legal
• D) social
• E) ecological

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Definitions:

Repeated Trials

The process of conducting an experiment or assessment multiple times to ensure reliability and accuracy of the results.

Learning

The process of acquiring knowledge or skills through study, experience, or being taught.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Classical Conditioning

A learning process where an originally neutral stimulus becomes associated with a particular response through conditioning.