Dell Inc Learned That the Lithium-Ion Batteries in Its Notebook Computers

question 139

Multiple Choice

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

• A) to choose
• B) to be informed
• C) to safety
• D) to be heard
• E) to quality

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Definitions:

Sequential Entry

A market entry strategy where firms enter the market one after another, often in a deliberate order or sequence.

Marketing Rights

The permissions or licenses which a business or individual owns to market or sell a specific product, service, or intellectual property within a given territory.

Dominant Strategy

A dominant strategy is the best course of action for a player no matter what the other players do, in game theory and economic strategy.

Nash Equilibria

A concept in game theory where no player can benefit by changing strategies if others keep their strategies unchanged.