Charitable Contributions of a Firm That Are Tied Directly to the Customer

question 188

Multiple Choice

Charitable contributions of a firm that are tied directly to the customer revenues produced through the promotion of one of its products is known as

• A) marketing philanthropy.
• B) marketing patronage.
• C) relationship marketing.
• D) transactional marketing.
• E) cause marketing.

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Definitions:

Obsessive-Compulsive-Related Disorders

A group of disorders in which obsessive-like concerns drive people to repeatedly and excessively perform specific patterns of behavior that greatly disrupt their lives.

Exposure Therapies

Psychological treatments that involve the exposure to feared stimuli or situations in order to reduce anxiety and desensitize individuals to the source of their fear.

Compulsive Behavior

Behavior patterns that are repeated to reduce anxiety or distress but are not connected in a realistic way with what they are designed to neutralize.

Cognitive-Behavioral Theorists

Experts in a psychological field that melds cognitive and behavioral approaches to understand and treat psychological disorders.