Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility

question 63

Multiple Choice

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

• A) protecting the environment.
• B) enhancing corporate sales and profits.
• C) following industry-specific codes of ethics.
• D) fulfilling societal objectives.
• E) demonstrating ethical behavior.

Distinguish between positive and counterproductive workplace behaviors.

Understand the impact of job involvement and organizational citizenship on organizational commitment and engagement.

Identify methods by which individuals reduce cognitive dissonance and the factors influencing these methods.

Understanding the process and stages of Kurt Lewin's change model.

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Definitions:

Office Supplies

Consumable items used in an office environment for day-to-day operations, such as paper, pens, and toner.

Accounts Payable

Money owed by a business to its suppliers shown as a liability on the company’s balance sheet.

Cash

Liquid currency and instruments that are readily convertible to known amounts of cash and used to settle debts or buy goods and services.

Fees Earned

Income generated from the provision of services rather than the sale of goods, often recorded as revenue on the income statement.