In a Typical Manufacturing Firm, the Structure of Its Marketing

question 299

Multiple Choice

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

• A) CEO to CFO to product manager
• B) CEO to CMO to product manager
• C) product manager to marketing research manager to sales manager to promotion manager
• D) industry manager to market manager to product manager
• E) product manager to CMO to sales manager

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Definitions:

Start-up Companies

New business ventures that are in the initial phase of operations and typically characterized by innovative products or services and high growth potential.

Short-term Bank Loans

Loans offered by banks to be repaid within a short timeframe, typically less than a year, to meet immediate financial needs.

Secured

Pertaining to assets or loans that are protected by collateral to ensure repayment or mitigate risk.

Collateral

Assets or property pledged by a borrower to secure a loan or other credit, and subject to seizure on default.