The Purpose of Business Portfolio Analysis Is to

question 98

Multiple Choice

The purpose of business portfolio analysis is to

• A) add or delete product line and brand extensions.
• B) search for growth opportunities from among current and new markets as well as current and new products.
• C) alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
• D) determine which strategic business unit or offering generates cash and which one requires cash to fund the organization's growth opportunities.
• E) seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

---

Definitions:

Superordinate Goals

Objectives that are shared and valued by members of a group, which require collaborative effort to achieve, thus helping to resolve conflicts and unify the group.

Interaction

The process by which two or more entities communicate or affect each other in some way.

Cooperation

Cooperation is the process of groups or individuals working together towards a common goal, often resulting in mutual benefits or achieving shared objectives.

Compliance Conformity

Adjusting one's behavior or beliefs to match those of others, often in response to explicit or implicit social pressure.