Diversification Refers to the Marketing Strategy of

question 161

Multiple Choice

Diversification refers to the marketing strategy of

• A) increasing sales of current products in current markets.
• B) selling current products to new markets.
• C) selling new products to new markets.
• D) selling new products to current markets.
• E) selling the same brands in both current and new markets.

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Definitions:

Disjoint Events

Two events that cannot occur at the same time, implying they have no outcomes in common.

P(B)

Represents the probability of the occurrence of event B in probability and statistics.

P(A|B)

Represents the probability of event A occurring given that event B has occurred.

Independent Events

Two or more events where the outcome of one event does not affect the outcome of another.