What Are the Three Steps Involved in the Planning Phase

question 331

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

• A)Step 1: situation (SWOT)analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
• B)Step 1: analysis;Step 2: planning;and Step 3: implementation
• C)Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
• D)Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
• E)Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?

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Definitions:

Truth Table

A computational tool in logic, designed as a table, which assesses the values of logical expressions on their respective functional arguments.

Atomic Sentences

Simple sentences that contain no logical connectors or quantifiers and state a fact about a single entity or a relationship between entities.

Truth Values

In logic, the attribution of truth or falsity to a proposition, typically represented as true (T) or false (F).

Truth Table

A logical table used to determine the validity of a proposition by listing all possible scenarios and their outcomes.