The ________ Element of the Marketing Mix Includes Discounts and Allowances

question 142

Multiple Choice

The ________ element of the marketing mix includes discounts and allowances.

• A) product
• B) price
• C) promotion
• D) place
• E) people

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Definitions:

Logistics Management

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption to meet customers' requirements.

Channel Captain

A dominant firm that controls or leads the behavior of other members in a distribution channel, influencing standards, cooperation, and focus.

Direct Channel

A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.

Indirect Channel

An indirect channel is a path a product or service takes from the producer to the customer through intermediaries such as wholesalers, distributors, or retailers.